As rains begin to alleviate the effects of California’s extended drought and leach long-accumulated salts from the root zone of our groves, it’s important to remember that salinity will be a perennial issue for California avocado growers because all waters — even rain water — have some dissolved salts in them and low rainfall is the rule, not the exception, in this state.
California avocado fans are encouraged to celebrate Hass avocados at the La Habra Heights Avocado Festival. The family-friendly festival includes a Kids' Grove, vendors, artisans and a wide range of Calfiornia avocado dishes.
Premium street-level wild postings were strategically placed in key California markets to kick off the California avocado season. These beautiful outdoor placements help the brand to connect with locals as they shop their favorite stores, eat at buzzworthy restaurants and run errands.
To generate excitement and build awareness of the start of the California avocado season, the California Avocado Commission launched an integrated Season Opener program designed to capture the attention of consumers via multiple touch points.
To inspire foodservice chains to add more California avocado dishes to their menus, the California Avocado Commission hosted a number of onsite menu ideation presentations with select chains. During these sessions, CAC demonstrated how California avocado menu concepts could be integrated into the chain’s menu profile and operational setup.