GreenSheet | May 17, 2019

Read the latest GreenSheet for up-to-the-minute California avocado industry news, research and information.

Growers Invited to Ventura County Food Safety Meeting

  • May 10, 2019

The Ventura County Food Safety Association is hosting a seminar entitled, “Creating a Food Safety Platform in our Local Ag Community” on May 23. Learn more.

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Southern California Climate Action and Agriculture Symposium

  • May 15, 2019

California State University San Marcos is hosting a Climate Action and Agriculture Symposium for growers, researchers, policy makers, consultants, government agency members and others.

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Water Isn’t Simply a Combination of H2O

  • May 03, 2019

As rains begin to alleviate the effects of California’s extended drought and leach long-accumulated salts from the root zone of our groves, it’s important to remember that salinity will be a perennial issue for California avocado growers because all waters — even rain water — have some dissolved salts in them and low rainfall is the rule, not the exception, in this state.

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Celebrate Hass Avocados in La Habra Heights — the Birthplace of Hass

  • Apr 30, 2019

California avocado fans are encouraged to celebrate Hass avocados at the La Habra Heights Avocado Festival. The family-friendly festival includes a Kids' Grove, vendors, artisans and a wide range of Calfiornia avocado dishes.

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Outdoor Wild Postings Expected to Create Engagement and Garner More Than 6 Million Impressions

  • May 03, 2019

Premium street-level wild postings were strategically placed in key California markets to kick off the California avocado season. These beautiful outdoor placements help the brand to connect with locals as they shop their favorite stores, eat at buzzworthy restaurants and run errands.

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Season Opener Public Relations Campaign Garners Notice in Print, TV and Social Media Channels

  • May 07, 2019

To generate excitement and build awareness of the start of the California avocado season, the California Avocado Commission launched an integrated Season Opener program designed to capture the attention of consumers via multiple touch points.

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Commission Showcases On-trend California Avocado Menu Concepts to Select Foodservice Chains

  • May 13, 2019

To inspire foodservice chains to add more California avocado dishes to their menus, the California Avocado Commission hosted a number of onsite menu ideation presentations with select chains. During these sessions, CAC demonstrated how California avocado menu concepts could be integrated into the chain’s menu profile and operational setup.

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