GreenSheet | May 16, 2018

Read the latest GreenSheet for up-to-the-minute California avocado industry news, research and information.

Ventura County Land Conservation Act Paperwork Due

  • May 08, 2018

Recently the Ventura County Farm Bureau notified its members that growers with agricultural property enrolled in Ventura County’s Land Conservation Act (LCA) program should submit their annual contract renewal paperwork to the county Assessor’s Office as soon as possible.

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San Diego Area Weed Management Seminar

  • May 15, 2018

The San Diego Weed Management Area is hosting a free weed management education seminar on June 4 for anyone interested in land and weed management.

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Recent Oxnard Area Avocado Theft and Arrest

  • May 15, 2018

On May 7, deputies in the Oxnard area were dispatched for an avocado theft in progress at a nearby grove. The suspect was later arrested at a nearby fruit stand after he was positively identified by the person who reported the theft.

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California Organic Products Advisory Committee Vacancies

  • May 08, 2018

The California Organic Products Advisory Committee is seeking to fill nine vacancies on its committee, which advises the secretary of the California Department of Food and Agriculture and the California State Organic Program concerning organic issues including enforcement, outreach and technical assistance.

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Thirty-second Annual Fallbrook Avocado Festival Gathers Nearly 100,000 Fans

  • May 11, 2018

Once again, the California Avocado Commission joined nearly 100,000 California avocado fans at the mid-April Fallbrook Avocado Festival, joining fans eagerly seeking new California avocado recipes, nutrition information and answers to their questions about growing their favorite Golden State fruit.

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California Avocado Commission to Score a Number of Firsts with Consumer Advertising this Season

  • May 12, 2018

With California avocado volume building, the California Avocado Commission’s consumer ad campaign is in high gear. This year the campaign will promote close-to-home California avocados with customized print and outdoor ads featuring illustrations specific to the California market they will appear in.

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Commission’s Trade Campaign Focuses on the California Difference

  • May 16, 2018

The California Avocado Commission’s retail trade advertising campaign is an important means of building brand awareness and reinforcing the brand’s premium position. The new ad campaign was launched in March with an editorial feature showcasing the Commission’s programs in Produce Business’ Master of Merchandising issue.

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Classic California Avocado Cuisine Generates Buzz at the Start of the Season

  • May 07, 2018

As consumers eagerly awaited the start of the 2018 California avocado season, the California Avocado Commission launched a public relations campaign designed to pique fans’ interest and generate excitement about their favorite fruit.

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30-day weather outlook for May 20, 2018 – June 10, 2018

  • May 16, 2018

Summary — High pressure is to the west, with mostly dry westerly flow into California. Weak troughing is indicated for N and northcentral California.

Troughing occurs over N and central California, but is weak, and airmasses arriving from the west are dry, because they pass over a cooler than normal areas of sea surface temperatures.

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