Recently the Ventura County Farm Bureau notified its members that growers with agricultural property enrolled in Ventura County’s Land Conservation Act (LCA) program should submit their annual contract renewal paperwork to the county Assessor’s Office as soon as possible.
On May 7, deputies in the Oxnard area were dispatched for an avocado theft in progress at a nearby grove. The suspect was later arrested at a nearby fruit stand after he was positively identified by the person who reported the theft.
The California Organic Products Advisory Committee is seeking to fill nine vacancies on its committee, which advises the secretary of the California Department of Food and Agriculture and the California State Organic Program concerning organic issues including enforcement, outreach and technical assistance.
Once again, the California Avocado Commission joined nearly 100,000 California avocado fans at the mid-April Fallbrook Avocado Festival, joining fans eagerly seeking new California avocado recipes, nutrition information and answers to their questions about growing their favorite Golden State fruit.
With California avocado volume building, the California Avocado Commission’s consumer ad campaign is in high gear. This year the campaign will promote close-to-home California avocados with customized print and outdoor ads featuring illustrations specific to the California market they will appear in.
The California Avocado Commission’s retail trade advertising campaign is an important means of building brand awareness and reinforcing the brand’s premium position. The new ad campaign was launched in March with an editorial feature showcasing the Commission’s programs in Produce Business’ Master of Merchandising issue.
As consumers eagerly awaited the start of the 2018 California avocado season, the California Avocado Commission launched a public relations campaign designed to pique fans’ interest and generate excitement about their favorite fruit.