GreenSheet | March 16, 2021

Read the latest GreenSheet for up-to-the-minute California avocado industry news, research and information.

Commission Signs Letter of Support for Passage of Farm Workforce Modernization Act

  • Mar 12, 2021

The Commission has vigilantly worked with Congressional members to address the critical need for workable solutions to the agricultural workforce situation. In support of that mission, the Commission has joined more than 250 agricultural groups in signing a letter urging passage of Farm Workforce Modernization Act in the House.

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Webinar Focuses on FSMA Food Safety Updates for Produce Growers

  • Mar 12, 2021

As of January 2020, growers with more than $25,000 in annual produce sales must be in compliance with the Food Safety Modernization Act Produce Safety Rule. To assist growers, a new FSMA Food Safety Updates for Produce Growers webinar will be held March 23.

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San Diego County Virtual Climate Action and Agriculture Symposium

  • Mar 09, 2021

Mark your calendars — the University of California Cooperative Extension is hosting a virtual Climate Action and Agriculture Symposium from May 24 – 28. Learn more about this climate symposium.

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California Avocado Consumer Ad Campaign Launches Fresh Creative

  • Mar 10, 2021

In an increasingly competitive global market, it’s more important than ever to showcase “The best avocados have California in them.” The California Avocado Commission’s reprised consumer ad campaign does just that with creative designs that playfully illustrate the California lifestyle.

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Commission Prepares California Avocado Retail Marketing Program

  • Mar 05, 2021

California Avocado Commission Retail Marketing Directors Carolyn Becker and Dave Anderson have begun calling on retailers, wholesalers and handlers to discuss promotional opportunities that will align the Commission’s marketing and merchandising activities while increasing demand for California avocados during the peak season. 

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