The California Avocado Commission will hold its 2018 Annual Meetings in Temecula, Ventura and San Luis Obispo this March. The meetings will cover important updates concerning the Commission and the avocado industry, and input from industry stakeholders is highly encouraged.
The California Avocado Commission’s (CAC) 2017 Annual Report is now available online. This year, the Annual Report was presented as a special issue of From the Grove. The report is available in print and online.
The California Avocado Commission is embarking on a new path regarding production research and grower outreach and will coordinate several small, local grower meetings to hear from you concerning what your questions and needs are as they relate to production, and to begin extending information to help you improve your production practices.
Dr. Patricia Manosalva, director of the University of California, Riverside (UCR) avocado rootstock breeding program, is conducting a grower survey throughout California to identify and learn about the critical challenges avocado growers are currently facing.
The Hass Avocado Board (HAB) election process has begun with the mailing of announcements of open seats to all eligible producers and importers of Hass avocados. HAB nominations will be accepted until March 29, 2018.
The California Department of Food and Agriculture has announced there are two vacancies on the Avocado Inspection Committee. The vacancies are for active avocado handlers and the term of office is two years.
Members of the California avocado industry interested in learning more about food safety are encouraged to attend the Safe Food California conference, which will be held April 3 – 5. The conference includes keynote addresses, educational breakout sessions and the opportunity to network with other industry members.
As excitement for the Big Game mounted during the two weeks prior to the end-of-season football showdown, the California Avocado Commission partnered with upscale retailers in Northern and Southern California to showcase California avocados as a fan favorite on Big Game menus.
This year, sister foodservice chains Baja Fresh and La Salsa have expanded the timeline for their California avocado promotions — launching mid-April early season promotions that will span the entire California avocado season.
The California Avocado Commission was a key sponsor of the Fresh Produce and Floral Council (FPFC) Southern California Luncheon, which gathered nearly 300 retailers and industry stakeholders at the Sheraton Cerritos.