The Hass Avocado Board, which plays an important role in promoting consumption of Hass avocados across the United States, is now accepting nominations. The term for new members and alternates begins November 1, 2021.
In December 2020 CAC staff conducted a survey of AMRIC Handlers requesting crop volume and harvest timing projections for the 2021 crop year. The results of those surveys yielded a total crop volume of 317 million pounds, all varieties, with projections of April through July for peak harvest volumes. Learn more.
The California Department of Industrial Relations and the Labor and Workforce Development Agency have launched a “Safer at Work” website that contains comprehensive COVID-19-related resources for employers. Learn more about this resource.
As we approach the bloom season in California avocado groves, it’s important to take action to leach the salts from grove soils. Because this past winter has been low in rain, and California avocado growing regions have experienced high winds and heat the groves will be particularly vulnerable to salt damage.
Spring is the ideal time to apply ProGibb LV Plus® (gibberellic acid; GA) —a low volatile organic compound formulation designed to increase avocado fruit size and yield. According to the California Avocado Commission’s March 2020 grower survey, which examined growers’ experience with using GA, an increasing number of growers are using GA and to date no users have reported any negative effects of GA application.
Over the past several years, the California Avocado Commission has utilized its Tiered Account Program to maximize sales while monitoring and measuring the sales performance of avocados across the nation, in targeted regions, within markets and at retail chains. Using both AMRIC and retail point-of-purchase sales data, the Commission can fine tune its marketing programs and study the season’s overall performance in detail.