GreenSheet | March 1, 2021

Read the latest GreenSheet for up-to-the-minute California avocado industry news, research and information.

Nominations for Hass Avocado Board Now Open

  • Feb 28, 2021

The Hass Avocado Board, which plays an important role in promoting consumption of Hass avocados across the United States, is now accepting nominations. The term for new members and alternates begins November 1, 2021.

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CAC RELEASES UPDATED 2021 CROP VOLUME AND HARVEST PROJECTIONS

  • Feb 25, 2021

In December 2020 CAC staff conducted a survey of AMRIC Handlers requesting crop volume and harvest timing projections for the 2021 crop year. The results of those surveys yielded a total crop volume of 317 million pounds, all varieties, with projections of April through July for peak harvest volumes. Learn more.

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COVID Vaccines Available for Agricultural Workers in San Diego County

  • Feb 26, 2021

San Diego County has announced COVID vaccines will be available for the Food and Agricultural Sector beginning Saturday, February 27, 2021. Learn more.

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New Website Provides Employers with COVID-19 Compliance Assistance

  • Feb 24, 2021

The California Department of Industrial Relations and the Labor and Workforce Development Agency have launched a “Safer at Work” website that contains comprehensive COVID-19-related resources for employers. Learn more about this resource.

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How Textural Stratification of Soil Impacts Irrigation

  • Feb 28, 2021

As we approach the bloom season in California avocado groves, it’s important to take action to leach the salts from grove soils. Because this past winter has been low in rain, and California avocado growing regions have experienced high winds and heat the groves will be particularly vulnerable to salt damage.

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Spring Is Ideal For ProGibb LV Plus® Application

  • Feb 26, 2021

Spring is the ideal time to apply ProGibb LV Plus® (gibberellic acid; GA) —a low volatile organic compound formulation designed to increase avocado fruit size and yield. According to the California Avocado Commission’s March 2020 grower survey, which examined growers’ experience with using GA, an increasing number of growers are using GA and to date no users have reported any negative effects of GA application.

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Point-of-Sale Data Reveals Marketing Program’s Success in Building Demand for Avocados

  • Feb 23, 2021

Over the past several years, the California Avocado Commission has utilized its Tiered Account Program to maximize sales while monitoring and measuring the sales performance of avocados across the nation, in targeted regions, within markets and at retail chains. Using both AMRIC and retail point-of-purchase sales data, the Commission can fine tune its marketing programs and study the season’s overall performance in detail.

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