The 2021 California Avocado Commission General Election will take place in October 2021 for one producer member seat and one alternate producer member seat in each of the five CAC districts. In addition, one handler member seat and one alternate handler member seat are open. All seats are for a two-year term that ends on October 31, 2023.
A valuable new resource to help California avocado growers mitigate heat in avocado groves is now available online — a recording of the recent California Avocado Society UC Seminar Series “Physiology and management of heat stress in orchard systems” seminar.
As part of the UC Ag Experts Talk webinar series, courses are being made available to interested parties online. The most recent addition to the online library is “An Integrated Approach to Managing Ground Squirrels and Pocket Gophers."
Foodservice chain promotions play an important role in building awareness of the California avocado season and creating a sense of urgency among diners to hurry in and enjoy the fresh fruit during its peak season. Unique menu items showcased by foodservice chain restaurants build demand for the fruit in meals away from home and pique consumer interest in preparing California avocado-inspired dishes at home.
Social media posts play an important role in building awareness around the availability of California avocados at local retailers throughout the season. To capitalize on the effectiveness of these platforms, the Commission launched a multi-platform social media program with California avocado posts shared across the Commission’s social and digital platforms, as well as those of its key retail partners