The annual California Avocado Commission General Election will be held in October 2020 for one producer member seat in each of CAC’s five districts, as well as one handler member seat. Producer and handler nomination forms for these positions are now available online.
The new Produce Safety Alliance website provides growers with a comprehensive list of grower training courses that meet the new Food Safety Modernization Act Produce Safety Rule requirements. The list can help growers identify courses that suit their needs and availability.
Western Growers is hosting a three-part webinar series for members of the agricultural industry that addresses how produce farms and facilities can practically implement COVID-19 prevention and control measures. Learn more.
In an effort to mitigate the effects of erosion caused by the fires in Ventura and Los Angeles Counties, the Post Fire Recovery Project will allocate $320,000 worth of reimbursable supplies to applicants for their erosion control best management practices. Learn more.
From June 15 – 19, the first-ever produce industry virtual trade show, “United Fresh 2020 Live!” took place with participants from around the world. The California Avocado Commission, always a marketing innovator, felt it was important to take part in the event to learn from the virtual program and apply that knowledge to potential future virtual events.
With consumer lifestyles impacted by the COVID pandemic, the California Avocado Commission adjusted its marketing and advertising campaigns, prioritizing digital and social media channels with the most growth and impression levels and rescheduling outdoor campaigns for later in the season.