GreenSheet | July 16, 2020

Read the latest GreenSheet for up-to-the-minute California avocado industry news, research and information.

Nominations Being Accepted for the CAC 2020 General Election

  • Jul 15, 2020

The annual California Avocado Commission General Election will be held in October 2020 for one producer member seat in each of CAC’s five districts, as well as one handler member seat. Producer and handler nomination forms for these positions are now available online.

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New Online Options to Complete Produce Safety Rule Grower Training Course

  • Jul 15, 2020

The new Produce Safety Alliance website provides growers with a comprehensive list of grower training courses that meet the new Food Safety Modernization Act Produce Safety Rule requirements. The list can help growers identify courses that suit their needs and availability.

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CDFA Adds Two New COVID-19 Resources for Agricultural Operations

  • Jul 10, 2020

The California Department of Food and Agriculture has added two new COVID-19 documents to its COVID-19 resources page for agricultural employers. 

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Webinar Addresses How to Implement COVID-19 Measures on Produce Farms

  • Jul 06, 2020

Western Growers is hosting a three-part webinar series for members of the agricultural industry that addresses how produce farms and facilities can practically implement COVID-19 prevention and control measures. Learn more.

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Fire Recovery Grants Available

  • Jul 10, 2020

In an effort to mitigate the effects of erosion caused by the fires in Ventura and Los Angeles Counties, the Post Fire Recovery Project will allocate $320,000 worth of reimbursable supplies to applicants for their erosion control best management practices. Learn more.

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Commission Joins Industry’s First Major Virtual Trade Show

  • Jul 14, 2020

From June 15 – 19, the first-ever produce industry virtual trade show, “United Fresh 2020 Live!” took place with participants from around the world. The California Avocado Commission, always a marketing innovator, felt it was important to take part in the event to learn from the virtual program and apply that knowledge to potential future virtual events.

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California Avocado Marketing Campaign Secures Millions of Impressions and Receives High Marks in Consumer Survey

  • Jul 03, 2020

With consumer lifestyles impacted by the COVID pandemic, the California Avocado Commission adjusted its marketing and advertising campaigns, prioritizing digital and social media channels with the most growth and impression levels and rescheduling outdoor campaigns for later in the season.

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Commission’s Living Well Brand Advocates Provide Consumers’ with Trusted Health and Wellness Information

  • Jul 08, 2020

According to the International Food Information Council Foundation’s 2020 COVID-19: May 2020 Second Look at COVID-19s Impact on Food Purchasing, Eating Behaviors and Perceptions of Food Safety, dietitians, healthcare workers and government agencies are the most trusted sources of information about food. And more than half of Americans ages 46 – 64 (57%) trust a registered dietitian as an information source concerning what foods to eat and avoid.

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