United States Secretary of Agriculture Sonny Perdue toured Rancho Guejito Avocado Farm in Escondido on July 15, accompanied by California Avocado Commission (CAC) Chairman John Lamb, CAC President Tom Bellamore and other representatives of the Commission. Learn more.
Nominations for the 2019 CAC General Election are now being accepted. One producer member seat and one producer alternate seat in each of the five districts are open. In addition, one handler member seat and one handler alternate member seat are open.
The California Avocado Commission (CAC)is partnering in July with Waze, a popular Google-owned GPS app for mobile devices that allows its 50 million users to get driving directions and report incidents like objects on the road, car accidents and police activity.
This season the California Avocado Commission (CAC) embarked on a new consumer advertising tactic: running ads on Hulu, a streaming video channel. Hulu is an ideal advertising platform because its quality programming is targetable to California and CAC’s “premium Californian” target audience spends a significant amount of their media time streaming video (21 percent) compared to cable TV, broadcast TV or social media (15 percent each, respectively).
According to the International Food Information Council Foundation’s 2018 Food and Health Survey, Registered Dietitian Nutritionists (RDNs) remain one of the top trusted sources for nutrition information. Recognizing the impact trusted resources can have on building consumer awareness of fresh California avocados’ nutritional benefits, the California Avocado Commission partnered with two high-profile RDNs.