GreenSheet | January 19, 2021

Read the latest GreenSheet for up-to-the-minute California avocado industry news, research and information.

San Diego County Growers Encouraged to Complete Crop Report Questionnaire

  • Jan 13, 2021

The 2020 Crop Report Questionnaire was recently mailed to San Diego County growers to collect important crop data — such as crops grown, yield and gross value — utilized by the County of San Diego’s Agriculture, Weights and Measures department. The deadline to complete the questionnaire is February 28, 2021.

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Important Notice for San Diego TSAWR Customers

  • Jan 06, 2021

Agricultural customers in the San Diego County Water Authority service area should be aware the Transitional Special Agricultural Water Rate program became the Permanent Special Agricultural Water Rate program as of January 1, 2021. Learn more.

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Commission’s “Summer” Ad Earns Gold in Bowery Awards

  • Jan 07, 2021

On December 1, the California Avocado Commission’s animated “Summer” advertising from “The best avocados have California in them” campaign was awarded a gold prize at the Bowery Awards — a new virtual competition for professional creatives who work independently within the commercial world.

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California Avocados Shine at the Worlds of Flavor and Flavor Experience Virtual Conferences

  • Jan 12, 2021

To generate excitement about the 2021 California avocado season, members of the California Avocado Commission foodservice team attended two virtual conferences to learn about flavor trends in the foodservice industry as well as to showcase the benefits of the Golden State fruit, while networking with key decision makers.

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