Since 2018, the recipe section of CaliforniaAvocado.com has received an average of 500,000 visitors annually — providing consumers with on-trend California avocado recipes that suit a wide range of dietary lifestyles and inspire them to incorporate the fruit in snacks and meals throughout the day. During the most recent refresh of the consumer website, the Commission began an effort to improve the recipe section by removing old recipes, updating existent recipes and optimizing the user experience.