The California Avocado Commission has published the 2021 California Avocado Pre-Season Crop Estimate and weekly harvest projections for the calendar year (January 1st through December 31st). The estimate and projections are the result of handler surveys submitted in early December 2020 and represent the industry’s best information on the coming season’s crop at this time.
The Office of Administrative Law approved the CalOSHA COVID-19 Emergency Regulation as adopted by the CalOSHA Standards Board. The Emergency Regulation is effective immediately. Learn how this regulation impacts growers.
Assistance with the decision support tools (DST) developed under the auspices of the California Avocado Commission to help growers optimize tree nutrition for greater yields is now available via a consulting service provided by Dr. David Crowley, UCR Professor Emeritus. Learn more.
Developing new California avocado recipes and stunning avocado beauty shots to accompany them are a highly impactful means of driving demand for the premium fruit. By piquing consumers’ interest with new recipes and fresh photography the Commission increases desire for the brand and ultimately encourages purchases of the Golden State fruit