GreenSheet | August 16, 2021

Read the latest GreenSheet for up-to-the-minute California avocado industry news, research and information.

DEADLINE EXTENDED: CAC Grower Profitability Study - Respond By September 15

  • Aug 31, 2021

The deadline to complete and return the anonymous grower profitability survey has been extended to September 15, 2021. If you are a commercial avocado grower (currently paying assessments to CAC), you should have received the mailed survey in early August.

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New Webinar Focuses on Optimizing Temperature and Light in Avocado Groves

  • Aug 12, 2021

The California Avocado Society, California Avocado Commission and UC Cooperative Extension are hosting a new avocado grower webinar entitled, “Manipulating the Avocado and Its Environment for Optimum Temperature and Light.”

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Farmworker Wildfire Smoke Alert System Launched

  • Aug 10, 2021

Ventura County has launched a new text alert system for farmworkers that sends text-based warnings to subscribers when air conditions are such that farmworkers should be wearing masks to protect themselves from smoke caused by wildfires.

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Organic Farmers Warned Against Using W.O.W Whack Out Weeds! and EcoMight-Pro

  • Aug 04, 2021

The California Department of Food and Agriculture and California Department of Pesticide Regulations have issued a joint statement warning organic farmers against using W.O.W. Whack Out Weeds! and EcoMight-Pro pesticides as lab results indicate these products contain potentially hazardous chemicals.

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Retail Promotions Encourage In-season Purchases of California Avocados

  • Aug 12, 2021

Major chain retailers who partner with the California Avocado Commission on promotional campaigns help deliver solid returns for growers while broadening brand awareness and loyalty across the western U.S. Learn more about CAC's promotional partnerships with Walmart, Natural Grocers and Fresh Market.

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Cooking Up Summer Limited-Time-Offer Ideation Menus

  • Aug 09, 2021

The California Avocado Commission has established itself as an added-value resource for foodservice operators looking to energize their menu with the popular California avocados by providing inspirational menu ideation sessions that demonstrate the quality and versatility of the fruit through easy-to-execute menu concepts. This season, the CAC foodservice team presented summer menu concepts to Grill Concepts a multi-concept operator.

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Blogger Advocates Showcase Benefits of California Avocados with Creative Recipes and Social Posts

  • Aug 03, 2021

The California Avocado Commission partnered with six food, wellness and lifestyle bloggers during peak season to expand its reach in the digital sphere and to build awareness of the fruit’s versatility and premium quality for an audience eager to enjoy the readily available Golden State fruit.

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