GreenSheet | August 1, 2019

Read the latest GreenSheet for up-to-the-minute California avocado industry news, research and information.

CDFA Mails PSR Questionnaires to Smaller Produce Farms

  • Jul 26, 2019

As part of the Food Safety Modernization Act (FSMA) Produce Safety Rule process, the California Department of Food and Agriculture (CDFA) has mailed educational letters and questionnaires to small and very small produce farms in the state to determine whether a farm’s annual sales qualify the farm for PSR exemption. Learn more.

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Researchers Exploring BIocontrols for Lantern Fly

  • Jul 24, 2019

A new pest — the spotted lantern fly — is the subject of new biocontrol research by Dr. Mark Hoddle, director of the Center for Invasive Species Research at the University of California Riverside.  Learn more.

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Avocado Grove Cover Crop Insights

  • Jul 26, 2019

Review discussion highlights from a grower panel of cover crop veterans who participated in the "Avocado Nutrition and Cover Crop Usage" field say session at Pine Tree Ranch. 

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Bee Keeping Training Sessions Available

  • Jul 23, 2019

The California Master Beekeeper Program is offering two seminars for those interested in beekeeping. The courses are designed for those new to beekeeping, as well as for those with bees who want to learn more about how to keep their hives healthy and productive.

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CAC Hosts Retailer LOCAL Influencer Grove Tour

  • Jul 26, 2019

In support of Albertsons-Vons-Pavilions (AVP) LOCAL Campaign, which features locally grown summer fruits and vegetables in 352 Southern California locations, the California Avocado Commission (CAC) hosted an AVP LOCAL Influencer Grove Tour at Rancho Santo Tomas in Valley Center, California.

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California Avocado Peak Season Social Media Posts Garner Millions of Impressions

  • Jul 20, 2019

Throughout May and June the California Avocado Commission piqued the interest of California avocado fans with new recipes, engaging content and behind-the-scenes grower videos posted to its social media channels and shared in email newsletters.

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California Avocado Summer Retail Promotion Highlights

  • Jul 29, 2019

Throughout the summer, the California Avocado Commission partnered with targeted retail partners to put the premium quality and freshness of California avocados in the spotlight, thereby encouraging sales of the fruit and building awareness of the brand during the peak season.

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Commission Networks with Culinary Executives from the Top 200 Restaurant Chains

  • Jul 23, 2019

From June 22 – 24, R&D/product innovation executives and executive chefs from the top 200 restaurant chains joined members of the California Avocado Commission’s foodservice team at the 17th Annual International Corporate Chefs Association Summit in Denver, Colorado.

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