The U.S. Department of Agriculture announced on March 24 that it is establishing the USDA Pandemic Assistance for Producers program to help bring financial assistance to a broader set of producers than in previous COVID aid programs. The new program also will address the gaps and disparities in how previous COVID aid was distributed to producers.
A new Virtual Avocado Field Day seminar entitled, “Zooming to Healthier Trees and Soils” will cover a wide range of topics of interest to California avocado growers. The free virtual field day will take place on April 14.
Sometimes, a combination of weather factors — or extensive pruning — can lead to defoliated trees and this can be problematic as the tree then has no way of moving water because the leaves aren’t present to transpire and create water flow. Learn more about how to treat avocado trees that have lost a their leaves.
Early demand for California avocados is high this year among targeted retailers, with both national chains and regional retailers indicating they are anxious for the start of the California avocado season. This year, due to market and harvest conditions, the early-season promotions at loyal retailer partners’ locations are focusing attention on spring and Easter.
The California Avocado Commission’s advertising campaign plays a critical role in sharing brand messaging with key industry decision makers. The media plan ensures high-frequency placement throughout the pre-season, height of the season and post-season.