Growers Encouraged to Complete Industry Survey to Help Define CAC Use of Resources
The California Avocado Commission's 2024 Planning Survey plays a crucial role in providing growers with the opportunity to offer input about how CAC invests its resources in marketing, production research, industry affairs and export market development.
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Latest News
Winter Issue of From the Grove Available Online
The latest issue of the California Avocado Commission’s quarterly publication, From the Grove, is now available online.
March 2024 Marketing Digest
Recent highlights from the Commission's marketing team including the new consumer advertising campaign, retail/foodservice chain promotions and trade advertising and public relations.
GreenSheet | March 19, 2024
Read the latest GreenSheet for up-to-the-minute California avocado industry news, research and information.
Commission Shares New Marketing Creative and Aligns Promotion Timing During AMRIC Handler Meetings
From February 5 – 20, members of the California Avocado Commission’s marketing team met with AMRIC handlers to provide a high-level overview of the new consumer advertising messaging and creative as well as discuss key customer support and promotion opportunities for the 2023-24 season.
Upcoming Events
CAC Governance Committee Meeting, April 2024
CAC Board Meeting
Pasadena, CACAC Board Meeting
Pasadena, CACurrent Markets
| Avocado Size | Conventional #1 | Organic #1 |
|---|---|---|
| 48's | $1.50 - $1.56 | $1.78 - $1.92 |
| 60's | $1.34 - $1.44 | $1.52 - $1.72 |
| 70's | $0.98 - $1.04 | $1.18 - $1.40 |
| Weekly Volume | Season-to-Date | |
|---|---|---|
| California Total | 11,483,810 | 41,170,557 |
| Import Total | 52,270,073 | 1,327,569,934 |
| USA Total | 65,073,883 | 1,414,569,496 |
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