Two New Chain Partners Leverage the Value of Fresh California Avocados on the Menu
Partnering with restaurant chains during peak California avocado season provides more exposure for and engagement around the fruit courtesy of the chains’ unique California avocado menu items and promotions. These menu items drive sales, build brand awareness and inspire diners to prepare similar California avocado meals at home.
This season, the California Avocado Commission partnered with multiple new chains; this article highlights two of them — Sharky’s Woodfired Mexican Grill and Erik’s DeliCafe. Based in Westlake Village, CA, Sharky’s touted its fresh-made guacamole using California avocados in their 26 units located across California and Nevada. For four consecutive weeks, the chain piqued their loyal guests’ interest with fun facts about the fruit on California Avocado Trivia Thursdays. Sharky’s also provided their social media influencers with gift bags filled with a Sharky’s gift card and California avocado merchandise. The influencers thanked the chain for its largesse and shared their love for the California avocado menu items and themed gift bags on their own social media channels. The Sharky’s promotions ran from May 13 – July 16.
Based in San Jose, CA, Erik’s DeliCafe showcased seven California avocado-themed menu items at their 27 units throughout northern California. The chain’s website menu ordering page featured the California Avocados brand logo next to each of the seven menu items. Social media posts featuring the menu items were paired with a “California-grown Avocado” message. In addition, the chain proudly shared its partnership with the California Avocado Commission on the Sourcing section of its website, touting its use of the locally grown fruit.
By adding new chain partners, the Commission will continue to encourage the use of California avocados with promotional support themed around each chain’s unique personality and build interest in the brand for years to come.