Stater Bros. and Walmart In-Store Demos Highlight California Avocado Memorial Day Merchandising Activity

  • Jun 19, 2017

The California Avocado Commission (CAC) partnered with targeted retailers, including Stater Bros. and Walmart, to showcase that fresh California avocados and unique California avocado recipe ideas are perfect for Memorial Day Weekend celebrations.

From May 26 – May 29, 75 of the top Stater Bros. stores featured a California avocado multi-brand demo program. Social Sampling provided shoppers with fresh samples of California avocado and Houweling’s Tomato atop a Triscuit cracker and shared demo photos on its Facebook and Twitter platforms. Shoppers also received CAC’s United Plates of America recipe booklet. More than 189,865 California avocados were sold during the promotion and social media outreach impressions exceeded 71,100.

On May 26 and May 27, shoppers at Walmart stores located in Arizona, California and Nevada enjoyed refreshing Peach Avocado Smoothie samples. To encourage shoppers to prepare the California avocado smoothie at home, Walmart provided recipe cards during the demos.

Complementing retail merchandising activity, the Commission also shared summer recipes from the United Plates of America recipe booklet on its Twitter channel — encouraging fans to vote on their favorite summer barbecue recipes and then featuring samples of those recipes with California avocados.

The demo company, Social Sampling, shared photos of the healthy California snacks showcased at Stater Bros. during Memorial Day Weekend.

Social media posts encouraged California fans to enjoy fresh California avocado samples at local Stater Bros. retailers.

California avocados and fresh Houweling’s tomatoes were served atop Triscuit crackers at targeted Stater Bros. locations.

Demo cart signs invited customers to sample a Peach Avocado Smoothie at targeted Walmart stores.

Peach Avocado Smoothie recipe cards were handed out during demos at Walmart locations in Arizona, California and Nevada.

California avocado fans voted on their favorite barbecue sandwich and CAC responded with a BBQ recipe featuring fresh California avocados.

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