Spring 2021 Issue of From the Grove Available Online

The Spring 2021 issue of From the Grove is now available on the California avocado growers’ website. Highlights from the quarterly publication of the California Avocado Commission are as follows:

• CAC President Tom Bellamore discusses the complex process of defining industry profitability
• CAC Chairman Rob Grether outlines the results of the referendum vote and the Commission’s proposed initiatives for the upcoming season
• Updates concerning the statewide grower referendum vote and 2020 California avocado acreage surveys
• An overview of the new California avocado consumer ad campaign and insights from the 2020 California Avocado Tracking Study
• A sneak peek at the Commission’s newly launched videos showcasing California avocado growers and menu ideation sessions
• A high-level review of the Commission’s creative 2021 advertising programs
• A look at GEM avocado fruit scarring causes and proposed preventative measures
• A review of the latest research concerning laurel wilt
• A profile of Mellano & Co. California avocado growers based in San Diego County
• 2021 California avocado crop volume and harvest projections
• A comparative analysis of the 2022 California avocado season
• Avocado handler projections for the 2021 season
• Information concerning the newly-launched USDA Pandemic Assistance for Producers program
• A look at the Commission’s advocacy efforts to showcase the environmental contributions of California avocado groves
• A profitability analysis of high density California avocado grove establishment and production costs