Returning Chain Partners Showcase Peak Season California Avocados
Three returning foodservice chain partners featured unique California avocado menu items in July and August with digital and social media promotions designed to remind diners that summer is prime California avocado season. Habit Burger, Rubio’s and Flame Broiler encouraged diners to enjoy fresh California avocados when dining away from home, providing additional exposure for the Golden State fruit during peak season.
Irvine-based Habit Burger rolled out a “Culinary Adventures of California” promotion at 220 units in Arizona, California and Nevada from July 17 – August 31. The California Avocado brand logo was featured prominently on the chain’s website next to the ever-popular Santa Barbara Char Burger. In addition, the chain celebrated National Avocado Day and National Guacamole Day with social media posts featuring fresh California avocados.
From July 11 – August 18, Rubio’s diners at 167 units in Arizona, California and Nevada could enjoy nutrient-dense California avocados in almost every one of the chain’s entrees. Headquartered in Carlsbad, Rubio’s sent a dedicated newsletter to their club members letting them in on the secret behind their California avocado crafted dishes. The California Avocado brand logo also was showcased on the chain’s home page.
Flame Broiler, which is based in Santa Ana, designed a pop-up feature on their website to inform patrons they were open during the pandemic, and inviting them to one of their 186 units in Arizona, California and Idaho for fresh California avocado menu items they could easily pick up curbside. The chain’s social media posts encouraged fans to add fresh California avocados to any dish on the menu from July 13 – August 18.
By partnering with returning foodservice partners, the Commission was able to tap into an existent fan base eager for California avocados and assist foodservice operators impacted by the COVID-19 pandemic.