Registered Dietitian Nutritionists Showcase Healthy, Appetizing Benefits of California Avocados

  • Jul 10, 2019

According to the International Food Information Council (IFIC) Foundation’s 2018 Food and Health Survey, Registered Dietitian Nutritionists (RDNs) remain one of the top trusted sources for nutrition information. IFIC reports that 76 percent of adults age 65 and older place their trust in RDNs, as do 65 percent of younger adults (age 35 and below).

Recognizing the impact trusted resources can have on building consumer awareness of fresh California avocados’ nutritional benefits and easy integration into a variety of dietary plans, the California Avocado Commission again partnered with Liz Shaw, MS, RDN, CLT, CPT and Manuel Villacorta, MS, RDN. The RDNs developed a variety of assets aligned with the following themes:

  • Cook Like a Californian
  • Eating Plans: California Avocados — The Food That Fits
  • Meal Planning with California Avocados for the American Summer Holidays
  • Benefits of In-season Eating

Together, these two high-profile RDNs developed nine articles for CAC’s blog, The Scoop, four recipes, Superfood Spotlight content, four videos and three CAC Instagram takeovers. In addition, both RDNs promoted the California avocado content on their independent social media channels.

The RDN program kicked off in April with Liz Shaw’s “Cook Like a Californian” blog post on The Scoop. The blog promoted the West Coast emphasis on health and wellness, the importance of integrating fresh produce — like California avocados — into one’s diet and shared a recipe for Guacamole Potato Salad, a lower-calorie twist on traditional potato salad.

In May, the Commission distributed a Superfood Spotlight nutrition information sheet authored by Liz Shaw to targeted Retail Dietitians and other retailer personnel to be shared with customers at cooking classes, demos, in-store tours and one-on-one nutrition counseling appointments. That same month, The Scoop featured Liz’s second article, “Plant-Powered Eating for the Entire Family” that noted California avocados may help control weight, cholesterol and blood pressure. To gear up for the 4th of July and promote the American Summer Holidays, Liz shared entertainment tips and California avocado recipes in her “Make Summer Celebrations Easy” guest blog for The Scoop. She also took over CAC’s Instagram channel for the day and shared a “Meal Planning for the American Summer Holidays” story with fans. To demonstrate the versatility of California avocados, Liz shared a “Going Vegan or Vegetarian?” blog post showcasing how the fruit is easily incorporated into either dietary lifestyle, as well as a selection of relevant recipes.

As part of California Avocado Month, the Commission posted two blogs by Manuel Villacorta on The Scoop. His “Taste the Fresh Flavors of California” article included three videos designed to help readers choose California avocados, cut avocados and make his Wild Rice Pilaf with California Avocado recipe. In the “How California Avocados Fit into Today’s Popular Diets” article, Manuel discussed how people following a particular eating plan — like Mediterranean, Keto, Paleo, Whole 30®, Vegan — can incorporate the fruit into their healthy lifestyle. The blog also featured his recipe for Mashed Cauliflower with California Avocado recipe.

By partnering with respected third-party experts, the Commission is able to convey key messages about the advantages of locally grown California avocados, their seasonality, nutritional benefits and versatility in any diet. These trusted partners help expand CAC’s fan base while growing preference and loyalty for California avocados.

Trusted RDN partners like Liz Shaw help the Commission share unique California avocado recipes while delivering key nutritional information to targeted consumers.

Manuel Villacorta, MS, RDN developed new California avocado recipes suited for a variety of popular dietary plans.

Manuel Villacorta, MS, RDN, showcased his Wild Rice Pilaf with California Avocados in a video that was shared on CAC’s The Scoop.

Manuel Villacorta highlighted the ease with which California avocados are incorporated into a variety of today’s popular eating plans.

The Superfood Spotlight nutrition information sheet was distributed to targeted retail dietitians to be shared with their customers.

This blog focused on California-style cooking that incorporated California avocados and other fresh produce.

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