Register for the Virtual California Avocado Commission Annual Meeting

  • Oct 14, 2021

The California Avocado Commission’s Annual Meeting provides growers and other members of the avocado industry with the opportunity to learn more about CAC’s current and proposed activities. This year, interested parties can attend the virtual meeting on Tuesday, October 26 from the comfort of their own home or office. The meeting will take place from 9:30 a.m. –11:00 a.m. and will feature the following highlights:

  • A welcome from CAC President Tom Belllamore
  • An overview of the Commission’s new sustainability webpage
  • Highlights from the California Avocado Grower Profitability survey
  • Updates concerning the Board approved 2021-22 budget, assessment rate and crop projections
  • A review of the Commission’s marketing program, including:
    • Information about the organization of the CAC Marketing team
    • Highlights concerning the business plan strategic intent, objectives and consumer targets
    • A summary of 2021 Marketing highlights
    • A preview of 2022 marketing plans in these areas:
      • Consumer media and advertising
      • The Commission's consumer website, CaliforniaAvocado.com
      • Retail promotions, communications, advertising and public relations
      • Foodservice promotions, menu ideations, events and public relations
      • Export marketing initiatives
  • A glimpse into marketing measurements, monitoring and research

Attendees will have the opportunity to ask questions throughout the presentations. Registration for the virtual 2021 CAC Annual Meeting is now available.

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