Peak Season California Avocado Foodservice Chain Promotions Provide Exposure in Key Western Markets
During the peak months of California avocado season, the California Avocado Commission’s (CAC) targeted foodservice chain partners showcase a variety of summer-themed California avocado dishes and sides that encourage demand for the fruit while inspiring diners to incorporate California avocados in meals they prepare at home. This summer, the Commission partnered with Real Mex Restaurants, First Watch, Denny’s and Garden Fresh to broaden awareness of premium California avocados in targeted western regional markets.
From mid-May through July 1, 74 units of the Real Mex Restaurants’ brand ran exclusive fresh California avocado tableside guacamole promotions including table signage and eNewsletters. Social media and digital promotions prominently featuring the California Avocados brand logo provided consumers with an easy-to-use tool that helped them find the nearest Chevy’s, El Torito, Acapulco Restaurant & Cantina or Who Song & Larry’s location serving the freshly made California avocado guacamole.
First Watch’s summer limited-time-offer (LTO) featured fresh California avocados in an Elote Mexican Street Corn Hash at 49 units located in Arizona, California and Texas. The chain’s social media channels encouraged consumers to enter their California avocado contest for a chance to win First Watch gift certificates, a case of California avocados and California avocado canvas bags and spreaders. In addition, the chain’s chef’s blog and eNewsletter showcased the California avocado LTO menu item.
Denny’s ran a fresh California avocado “upsell promotion” encouraging diners to add avocado to any item on the menu. Servers at 476 Arizona and California locations wore “add fresh avocado” buttons while Denny’s social media posts promoted fresh slices of California avocados atop burgers.
California Avocado BLT Salad was the LTO centerpiece at 97 Souplantation and Sweet Tomato brands’ Garden Fresh units across the nation. The foodservice chain rounded out the in-store promotions with coupons, direct mail, eNewsletter features and social media posts.
By featuring their summer LTO California avocado menu items using a variety of California avocado-branded in-store, digital and social media promotions, the Commission’s foodservice partners expanded the reach of the premium California avocado brand during peak season.