Outdoor Wild Postings Expected to Create Engagement and Garner More Than 6 Million Impressions
Premium street-level wild postings (outdoor advertisements) were strategically placed in key California markets to kick off the California avocado season. These beautiful outdoor placements help the brand to connect with locals as they shop their favorite stores, eat at buzzworthy restaurants and run errands.
In Los Angeles, the Made of California-themed wild posting is featured in West Hollywood on Melrose, an area recognized for its luxury retail shopping and fine dining. The placement is viewed by thousands of tastemakers each day and is the only large format wild posting in the immediate area.
People heading to, or leaving from, the popular Gas Lamp district, Convention Center and waterfront area of San Diego are reminded that it’s California avocado season with a posting on the fence barricade at First Avenue and East Harbor Drive.
San Francisco is peppered with three Made of California wild postings, each located in prime urban locations that secure high levels of attention and walking traffic. Two of the placements are located on Union Street, a spot with heavy pedestrian traffic and close to the upscale shopping area bordering Pacific Heights, Cow Hollow and the Marina. The other placement is located at the Grant Avenue and Pine Street crossroads, in the heart of the bustling Chinatown and adjacent to the hip and trendy Nob Hill.
This year, Orange County is showcasing a new outdoor posting in Irvine. The premium placement is located on the side of the Irvine Spectrum Center reaching thousands of shoppers as they drive into the parking structure or as they walk around the Spectrum Center.
In total, the postings are expected to garner more than 6.3 million impressions. Because the wild postings are conveniently located at street level, pedestrians can easily take selfies in front of the ads and share the photos on social media, thereby expanding the reach of the campaign and building awareness of the California avocado season.