Norm’s Restaurants Celebrate California Avocado Month
Throughout the month of June, twenty Southern California units of Norm’s Restaurants celebrated California Avocado Month with impactful digital promotions that increased awareness of the fruit’s availability. The chain promoted fresh California avocados on its website and with social media posts on Facebook and Instagram that featured take-home meals topped with fresh slices of the fruit. Norm’s Restaurants also hosted a giveaway of California avocado branded merchandise to four lucky fans on social media.
Foodservice chain promotions build awareness of fresh California avocados and their season, especially in meals away from home and for take-out, helping to strengthen the association with California avocados and summer. These programs also support foodservice operators in a time of need, helping to rebuild a vital channel in the fresh avocado supply chain.