New California Avocado Recipes Suit Many Dietary Lifestyles
California avocado recipes are a powerful means of engaging consumers, retailers and health professionals and broadening their usage of the fruit. By sharing recipes that introduce new usage ideas and incorporate a wide variety of dietary lifestyles, the California Avocado Commission (CAC) encourages brand awareness among consumer and retail audiences each season.
From January through August 2019, the Commission released 80 fresh new California avocado recipes ranging from healthy entrees to popsicle desserts. Recipe styles ranged from stuffed avocados, to pasta, flatbread, salads, toast and pudding. The recipes also suited a diverse range of dietary needs, including dietitian approved, diabetic friendly, keto friendly, low sodium, low carb, vegetarian, vegan and plant-forward dishes.
The recipes were shared widely across CAC’s digital channels. To reach audiences beyond CAC’s consumer website and social media channels, 76 of the recipes were distributed by the Commission’s blogger and influencer partners on their blogs and social platforms. To date, all of the new recipes have been viewed and the Commission’s social media tracking data indicate that consumers love the latest recipes and are eager for more.
Retailers also utilize the California avocado recipes to engage with their shoppers. The popularity of these recipes encourages retailers to display California avocados and helps increase interest and sales of the fruit.