Morrison Healthcare Celebrates California Avocado Season with Back-to-Back Promotions

  • Apr 26, 2017

Morrison Healthcare, a division of Compass, will celebrate the start of the California avocado season with back-to-back promotions. The first promotion will feature Morrison Healthcare’s popular Toast promotion in 192 units located in the Western and Southwestern United States. The promotion, which features Avocado and Pomegranate Toast, will run throughout the month of April.

During the month of May, Morrison Healthcare will celebrate Avocado Super Food Month with an avocado-centric menu. The menu includes a burrito, BLTA, Avocado Hummus, made-to-order guacamole and Avocado Chocolate Pudding.

Throughout the campaigns, the California Avocados brand logo will be prominently positioned on static-clings and POS pieces. Morrison also will promote its fresh California avocado items on its social media and digital platforms.

Morrison Healthcare’s counter card features Avocado and Pomegranate Toast and the California Avocados brand logo.

Throughout May, Morrison Healthcare will feature a California avocado-centric menu and utilize merchandising materials that tout the benefits of the fruit.

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