Marie Callender’s Features Three California Avocado Menu Items on Limited Selection Menu

  • Apr 24, 2020

In March, 22 Marie Callender’s locations in California and Nevada featured three Take-Out/To-Go menu items that included fresh California avocados — Southwest Avocado with Chicken or Shrimp Salad, Turkey Croissant Club with Avocado and Fresh Avocado and Shrimp Stack. All three items are promoted on the Lunch Combos, Pair & Share and The Daily Dish specialty menus, and the Southwest Avocado with Chicken or Shrimp Salad is offered on the Party Platters/Box Lunches menu.

Originally, Marie Callender’s was slated to premiere a Crunchy BBQ Chicken Salad for its spring limited-time-offer menu. The promotion was to include California avocado-branded in-store “Spring into Marie’s” point-of-purchase signage. With the state-wide COVID-19 “stay home” Executive Order in place, Marie Callender’s pivoted to offer its guests a limited selection of their top-selling menu items.

To entice families to purchase a meal pack during the first couple of weeks of shelter-in-place, the chain paired their specialty menu with the offer of a free pie for every order over $25.

Three fresh California avocado menu items are showcased on Marie Callender’s specialty to-go menus.

Fresh California avocado menu items were featured in the early April Marie-Club e-newsletter.

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