Marie Callender’s Features Three California Avocado Menu Items on Limited Selection Menu
In March, 22 Marie Callender’s locations in California and Nevada featured three Take-Out/To-Go menu items that included fresh California avocados — Southwest Avocado with Chicken or Shrimp Salad, Turkey Croissant Club with Avocado and Fresh Avocado and Shrimp Stack. All three items are promoted on the Lunch Combos, Pair & Share and The Daily Dish specialty menus, and the Southwest Avocado with Chicken or Shrimp Salad is offered on the Party Platters/Box Lunches menu.
Originally, Marie Callender’s was slated to premiere a Crunchy BBQ Chicken Salad for its spring limited-time-offer menu. The promotion was to include California avocado-branded in-store “Spring into Marie’s” point-of-purchase signage. With the state-wide COVID-19 “stay home” Executive Order in place, Marie Callender’s pivoted to offer its guests a limited selection of their top-selling menu items.
To entice families to purchase a meal pack during the first couple of weeks of shelter-in-place, the chain paired their specialty menu with the offer of a free pie for every order over $25.