Living Well Brand Advocates Capture the Attention of Consumers with Creative California Avocado Content
Health and wellness continue to be topics of great interest to consumers. To satisfy consumers’ penchant for new recipes ideas and nutrition information, the California Avocado Commission (CAC) partnered with trusted third-party experts who promoted the health benefits of California avocados, demonstrated usage tips and shared one-of-a-kind recipe ideas for a wide range of dietary lifestyles. Throughout the summer, CAC’s Living Well Brand Advocates engaged consumers with relevant, entertaining content on digital and social media channels garnering 3 million impressions from blogs, social media posts, recipes, YouTube videos, Facebook Live events and television appearances.
Each advocate focused on a specific theme chosen by the Commission to pair consumer interest with the advocate’s personal style. For California Avocado Month, Liz Shaw, MS, RDN, CLT, CPT, shared five “Shaw Simple Swaps” ideas that provided consumers with easy ways to enjoy California avocado nutrient-dense snack options in place of processed snacks on the market. These unique snack options were shared on her blog and Instagram platform during California Avocado Month. Liz also gave San Diego retailers a boost with her “Simple Backyard Picnic Swaps” television segment that aired on ABC 10 San Diego Connect.
Culinary Dietitian Wendy Jo Peterson, MS, RDN, launched a four-day Twitter campaign leading up to the 4th of July weekend with a dozen Tweets showcasing holiday-themed recipes and tributes to California avocado growers.
Also heading into the 4th of July, Sophie Uliano, a Board-certified Holistic nutritionist, prepared her Healthiest Summer Picnic & Potluck Dish during a Facebook Live event for the plant curious. The event, which she pre-promoted on her social media platforms, was viewed by thousands of her loyal Monday evening followers on her popular plant-based page. Later in July Sophie posted an informative “Why You Need California Avocados in Your Plant-based Diet” video to her YouTube Channel, which has more than 100,000 subscribers.
Also, in July, Manuel Villacorta, MS, RDN invited followers into his “Caliente Kitchen” for a Facebook Live event where he discussed men’s health while preparing his signature California Avocado Steak Sandwich and California Avocado Steak Salad. The virtual event, which he pre-promoted on his social media platforms, also was posted to his YouTube channel after airing.
Bonnie Taub-Dix, MA, RDN, CDN, focused on a “Living Healthy and Staying Young” theme for August. She shared tips concerning how to age healthfully and highlighted her California Avocado Spa Smoothie in a campaign across all her social media channels.
Closing out the summer, Meme Inge, MS, RDN, authored a “Cooking for One is Fun with California Avocados” blog post on The Scoop. She discussed practical nutrition, shopping, prep and cooking tips for those who cook for one. She also touted California avocado nutrition benefits — including the fact they contain 6% Daily Value Vitamin E, an antioxidant that protects body tissues from damage and strengthens the immune system. Her Chicken with Brown Rice, Avocado, Veggie Medley recipe demonstrated the versatility of the fruit.
The Commission’s Living Well Brand Advocates built awareness for California avocados throughout the summer by providing a wide range of informative and inspirational content designed to fulfill consumer desire for new recipes that suit their particular dietary lifestyle. This awareness encourages consumers to purchase California avocados.