Innovative Menu Concepts Debuted at PMA Foodservice Conference and Expo
From July 28 – 29, the California Avocado Commission’s (CAC) Foodservice Team joined approximately 1,800 foodservice operators, distributors, packers and handlers at the 2018 Produce Marketing Association (PMA) Foodservice Conference and Expo in Monterey, California. The event provided an ideal environment in which the Commission was able to meet one-on-one with chain produce purchasing teams and chain buying groups to discuss unique menu presentations featuring California avocados.
Dave Cruz, CAC marketing development manager and Jan DeLyser, CAC vice president marketing, spoke with culinary and produce decision makers concerning the benefits and value of integrating fresh California avocados with their menu items. During the event they were able to re-connect with current industry partners while broadening awareness of California avocados with new attendees and potential chain contacts. The Commission secured 11 new contacts while at the PMA conference.
To further showcase the versatility of premium California avocados, the Commission exhibited at the Expo on Sunday from 11 a.m. – 4:30 p.m. Visitors to the booth enjoyed the opportunity to sample two innovative California avocado menu concepts prepared by Chef Dave Woolley: California Avocado Roll with Avo-Sabi Garnish and California Avocado Brussels Sprouts Salad.