Innovative California Avocado Menu Concepts Showcased at PMA Expo

  • Aug 22, 2017

From July 28 – 30, approximately 1,800 foodservice operators, distributors, packers and handlers attended the Produce Marketing Association (PMA) Foodservice Conference and Expo in Monterey, CA to view the latest consumer trends and offerings in the industry. Members of the California Avocado Commission (CAC) team attended the Expo, utilizing the opportunity to network with industry decision makers and discuss the benefits and value of adding fresh California avocados to their menus. Throughout the three-day event, the CAC team met new potential target chain contacts while confirming returning and new fresh California avocado menu items with existent foodservice partners.

In addition to attending the Conference, the Commission exhibited at the Sunday Expo. During the afternoon Expo the Commission showcased the versatility of California avocados with live recipe demonstrations featuring two innovative avocado menu concepts — California Avocado Summer Roll and California Avocado and Shrimp Flatbread. Key decision makers visited the CAC booth to sample the fresh California avocado menu items and discuss menu ideation strategies with CAC staff. The Commission secured 14 new contacts by the conclusion of the three-day event.

John Alstadt, Purchasing, Fuzzy’s Taco Shop, prepares to sample the California Avocado and Shrimp Flatbread.

CAC’s Dave Cruz discusses the versatility of California avocados with Brian Bennett, Founding Partner, Paul Martin’s Restaurant.

Marina Wilson, Category Manager of Fresh Produce, Jack-in-the-Box, Inc. visited with CAC staff during the PMA Expo.

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