Ike’s Love & Sandwiches Celebrated California Avocado Month with Two New Sandwiches
Throughout the month of June, Ike’s Love & Sandwiches, a sandwich chain based in Northern California, featured California avocados at 70 locations in Arizona, California, Hawaii, Nevada and Texas. The Golden State fruit was the inspiration for two new sandwiches: Name of the Girl and Reading Rainbow. Each of the sandwiches was promoted on the chain’s social media channels, an e-newsletter blast, the website’s ordering page and in-store signage.
The Commission’s new partnership with Ike’s Love & Sandwiches provided additional exposure for the California Avocados brand and encouraged patrons to think of adding California avocados to sandwiches they prepare at home. The Commission hopes to continue its partnership with Ike’s, providing support for chain promotions featuring California avocados in the 2021 season.