Gelson’s Markets and Mollie Stone’s Generate Big Game Excitement with California Avocados

  • Mar 03, 2018

As excitement for the Big Game mounted during the two weeks prior to the end-of-season football showdown, the California Avocado Commission (CAC) partnered with upscale retailers in Northern and Southern California to showcase California avocados as a fan favorite on Big Game menus. Twenty-seven Gelson’s stores and seven Mollie Stone’s locations participated in the Commission’s Big Game sales and display contest by crafting fun, eye-catching California avocado in-store promotions.

The in-store displays were supplemented by social media posts on the retailers’ and Commission’s platforms that showcased the early season fruit. Gelson’s Markets also featured California avocados in their popular newsletter, while Mollie Stone’s showcased beautiful California avocado banners in their produce departments.

Mollie Stone’s created this California avocado banner for their produce departments in support of the Big Game sales and display contest.

Mollie Stone’s Big Game California avocado display in San Francisco.

Gelson’s Big Game California avocado display at their Ladera Ranch store.

Gelson’s Big Game California avocado display at their Rancho Mission Viejo store.

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