Gelson’s Markets and Mollie Stone’s Generate Big Game Excitement with California Avocados
As excitement for the Big Game mounted during the two weeks prior to the end-of-season football showdown, the California Avocado Commission (CAC) partnered with upscale retailers in Northern and Southern California to showcase California avocados as a fan favorite on Big Game menus. Twenty-seven Gelson’s stores and seven Mollie Stone’s locations participated in the Commission’s Big Game sales and display contest by crafting fun, eye-catching California avocado in-store promotions.
The in-store displays were supplemented by social media posts on the retailers’ and Commission’s platforms that showcased the early season fruit. Gelson’s Markets also featured California avocados in their popular newsletter, while Mollie Stone’s showcased beautiful California avocado banners in their produce departments.