Frozen California Avocado Pops Were A Big Hit This Summer
What better way to enjoy a California summer than snacking on a Frozen California Avocado Pop while strolling through a farmers’ market along the beach? Thanks to the California Avocado Commission (CAC), in July consumers at the Newport Beach and Hermosa Beach Farmers Markets were invited to enjoy the refreshing frozen treats while learning more about the seasonality, availability and premium quality of the locally grown fruit.
The Commission partnered with Chef Christoph Bader of Florentino Ice Cream to develop 1,200 samples of the Avocado Pops, which were a fan favorite at the Disney California Adventure Food & Wine Festival that CAC participated in earlier this year. Visitors to both local farmers’ markets flocked to the Commission’s Frozen California Avocado Pops pushcart, swiftly devouring the frozen treats. While there, they inquired about California avocado recipes, asked questions about the fruit and praised the Commission’s event. Fans eagerly snapped photos of the California avocado-branded pop-up cart, which featured a custom umbrella and artwork from this year’s California avocado campaign. Using a Snapchat filter created by the Commission, fans broadcast their love of the fruit on their favorite social media channels.
The pop-up events were a huge success on the ground and throughout social media channels. Social posts were launched on Facebook, Twitter and Instagram in advance of the events and then shared on location in real-time generating more than 70,000 impressions that helped drive awareness of the California avocado season and boost brand recall when shopping for the fruit.