Foodservice Restaurants Celebrate California Avocado Season
Throughout the summer, Wahoo’s Fish Tacos and Nordstrom Restaurant Group are celebrating the California avocado season with new menu items and messaging showcasing the California difference.
Wahoo’s Fish Tacos, a Tustin, California-based chain with 43 units in Arizona, California and Nevada will offer seasonal limited-time-offer menu items featuring California avocados from May 15 – July 31. The chain launched a new menu item featuring the fruit in June and promoted a popular California avocado favorite with patrons. The Ceviche is served with California avocados and chips while the Sunset Chicken Salad is topped with fresh slices of the fruit. Patrons also have the option to upgrade any bowl, entrée or burrito “Kahuna-style” with freshly made guacamole.
From May 30 – July 2, the Nordstrom Restaurant Group is putting the focus on California growers and the California avocado difference to pique the interest of and educate their diners. The LTO promotions will run in restaurant outlets located in Arizona, California, Idaho, Oregon, Texas, Utah and Washington. Several California avocado dishes are featured throughout California Avocado Month in June. Customers also can easily enjoy a short vignette about the California avocado season, how the terroir makes California avocados unique and the nutritional benefits of the fruit by scanning a menu QR code.
By celebrating the limited seasonality of California avocados, foodservice restaurants drive diners’ interest in the fruit while it is at its peak and inspire them to enjoy the fruit in meals away from home.