Foodservice Chains Launch New California Avocado Menu Items During Peak Season
To encourage sales of California avocados during the peak season, the California Avocado Commission (CAC) partners with targeted foodservice chains to showcase the Golden State fruit on their menus, POS materials and social media channels. This season both Baja Fresh and Café Rio Mexican Grill celebrated the California avocado season with brand new avocado-centric menu items from spring through summer.
Beginning in late April, 62 Baja Fresh units in California launched their Honey Chipotle Chicken Salad with fresh slices of California avocado. The California avocado brand logo was featured on in-store limited-time-offer point-of-purchase pieces, mailers and in the foodservice chain’s social media posts. The promotion will run through September 1.
Café Rio Mexican Grill launched new fajitas featuring freshly made California avocado guacamole on June 10 in 126 units located in Arizona, California, Colorado, Idaho, Montana, Nevada, Washington and Washington, D.C. Throughout the promotion, which will run through September 1, the California avocado brand logo will be showcased on their ordering line window cling and in a variety of the chain’s social media posts.
These season-long foodservice promotions not only help boost sales of the fruit by building awareness of the brand in both California and nationwide markets, they also provide California avocado fans with new menu ideas they can prepare are home.