Fall 2020 Issue of From the Grove Available Online
The latest issue of From the Grove is now available online. Highlights from the Fall 2020 issue include:
- California Avocado Commission (CAC) President Tom Bellamore reviews CAC’s swift marketing adjustments made in order to adapt to lifestyle changes caused by the COVID-19 pandemic
- John Lamb comments on this extraordinary year and encourages growers to get involved with the Commission in his final column as CAC Chairman
- CAC’s Vice President Marketing Jan DeLyser reflects on how her team adapted its marketing plans in response to COVID-19 and social unrest
- Highlights from CAC’s foodservice promotions and how they supported a struggling industry — and boosted California avocado awareness — during the pandemic
- An introduction to the Commission’s Living Well Brand Advocates who serve as trusted third-party resources for California avocado recipes and content
- A look at how CAC partnered with retailers to lessen their workload during the pandemic and drives sales of California avocados
- A broad view of the Commission’s impactful social media campaigns designed to address consumer interests and concerns
- A summary of the most promising California avocado candidate rootstocks and recent commercial-scale field trials
- An examination of how Southern California’s water quality has been impacted this past year
- An update on advances in avocado tissue culture research
- A review of avocado lace bug biology and potential controls
- A profile of The Biggest Little Farm, home to California avocado growers Molly and John Chester
- A reprint of “California in Transition,” by Cirad and the Hass Avocado Board, which examines the avocado industry in the Golden State
- A portrait of the untapped potential of the avocado market in Africa
The Fall 2020 issue of From the Grove is now available online.
