Early Season Restaurant Promotions Celebrate Spring with California Avocados
Early California avocado season sales were buoyed by a series of limited time offer (LTO) menu promotions featuring the fruit that were launched at a variety of targeted foodservice chains in Western regional markets.
From March 4 – March 25, 77 Sizzler’s units in Arizona, California and Oregon featured a California Roll Salad topped with fresh slices of California avocados. The new menu item was promoted with static clings, salad bar tags and social media posts featuring the California avocado logo.
The Xperience Restaurant Group — which includes El Torito, Chevy’s and Acapulco y Cantina units — rolled out a Lent LTO menu showcasing the California avocado logo at 44 units in California. El Torito featured fresh California avocados in its Seafood Taco Trio. The Chevy’s units added fresh California avocado to their Shrimp Ceviche appetizer while Acapulco featured the fruit in its Ceviche Rojo appetizer. Each of the chains highlighted their Lent LTO menu in a variety of social media posts and within its eNewsletter.
Marie Callender’s new spring menu featured a photo of one of its latest dishes — the Fresh Avocado and Shrimp Stack Appetizer — alongside the California avocado logo. The Marie Callender’s promotion, which began March 21, will run through June 12 and be showcased in social media posts and the eNewsletter for the duration. The LTO menu will be available at 51 units located in California, Nevada and Utah.
In addition to building early season sales, these fresh California avocado menu items provide consumers with new ideas about incorporating the fruit in meals at home, while raising awareness of the fruit’s seasonality and versatility. As the early season promotions wind down, California Avocado Commission programs with Baja Fresh and La Salsa will support 2018 peak season volume and will provide additional exposure in Western regional markets.