DEADLINE EXTENDED: CAC Grower Profitability Study - Respond By September 15
The deadline to complete and return the anonymous grower profitability survey has been extended to September 15, 2021. If you are a commercial avocado grower (currently paying assessments to CAC), you should have received the mailed survey in early August.
As previously communicated, the California Avocado Commission board of directors, at their July meeting, finalized a Grower Profitability study. In support of this study, a two-page survey was mailed the first week of August to all commercial California avocado growers requesting data (anonymously) on gross sales and production costs. Once completed the surveys will be returned to an economist. The goal is for the economist, based on individual grower data, to have enough data to develop an aggregate report on the spectrum of profitability within our industry.
As Chairman Rob Grether so aptly explained in his cover letter to the industry, “While the initial objective of the study is to better understand the current spectrum of profitability, it is just the first step of an initiative to improve on-farm profitability for California growers. If this study is successful, the next step will be to determine the key drivers behind higher returns for some growers and higher costs for others, and the subsequent step will be for CAC to explore the development of programs to improve profitability for all California growers.”
The success of this project will be dependent on the level of participation from you. Please complete and return the anonymous survey by September 15, 2021.
Here is a link to an article in From the Grove that talks more about the Grower Profitability study: https://www.californiaavocadogrowers.com/sites/default/files/documents/11-Commission-Pursues-Grower-Profitability-Study-Summer-2021.pdf.
Thank you in advance for your support of this study.