Cookbook Pairs California’s Unique Regional Music with California Avocados
To celebrate and communicate to consumers that it is peak California avocado season, the California Avocado Commission has released a one-of-a-kind California Avocado Summer Soundtrack Cookbook. From appetizers and entrees to desserts and beverages, the digital cookbook features a collection of recipes inspired by various musical genres with West Coast roots. The Commission collaborated with Artisan Chef partner Chef Phillip Lee Frankland and several other popular tastemakers to develop unique West Coast recipes, including Chef Lee’s Seafood Ceviche with California Avocado Mousse and Pickled Onions. The release of the cookbook is specifically timed to ensure consumers are aware of peak availability of the fruit and encourage consumers to enjoy California avocados in a variety of different dishes throughout the remainder of the season.
To generate buzz around the July 17 release of the California Avocado Summer Soundtrack Cookbook, the Commission distributed a press release and shared posts on its social media channels encouraging California avocado fans to download the cookbook via The Scoop blog. Chef Lee, blogger advocates and influencers will generate additional excitement for the unique summer cookbook by sharing posts on their digital and social media websites.
This program highlights the versatility of avocados through utilization in a variety of dishes, meals and recipes. It spotlights the urgency to purchase California avocados while they are in peak supply.