Commission Showcases New Grower Video and Season Highlights at FPFC Luncheon
On May 1, California Avocado Commission (CAC) staff joined nearly 300 produce industry members at the Fresh Produce and Floral Council (FPFC) Southern California Luncheon. As a key sponsor of the event, there was ample opportunity for Commission representatives to network with targeted retail customers and industry leaders to showcase the California avocado premium brand. Executives from a number of the Commission’s retail partners attended the luncheon, including Albertsons Companies, Bristol Farms, Gelson’s Markets, Grocery Outlet, Ralphs and Stater Bros.
During the luncheon CAC Retail Marketing Director Connie Stukenberg delivered a presentation highlighting the current harvest and CAC’s 2019 marketing programs. Connie also shared a video featuring a few of the more than 3,000 California avocado growers and encouraged the audience to look for California on the label when shopping for avocados. Ohannes Karaoghlanian, CAC Vice Chairman of the Board, and AMRIC handlers Calavo, Del Rey, Eco Farms, Giumarra, Henry Avocado, West Pak and Westfalia also were on hand at the event.