Commission Showcases Fresh California Avocado Menu Items for High-profile Industry Decision Makers

  • Jun 27, 2017

In mid-May, the California Avocado Commission (CAC) showcased the versatility of premium fresh California avocados at two industry conferences hosted in Chicago, Illinois — the 2017 National Restaurant Association’s (NRA) Marketing Executive Group (MEG) Spring Summit and the International Corporate Chef Association (ICCA)/Global Culinary Innovators Association (GCIA) NRA Reception. The conference and reception, which are attended by chain marketing executives, chain culinarians and menu development executives, provide the Commission with the opportunity to meet key industry decision makers and propose menu items featuring fresh California avocados.

The MEG conference was hosted at the Fairmont Hotel from May 17 – 19. As the sole sponsor of the Thursday morning break, the Commission had the opportunity to showcase unique menu applications featuring fresh California avocados at three serving tables. During the break, chain marketing decision-makers enjoyed SoCal Mini California Avocado Grilled Cheese with Roasted Tomato Soup and Power Breakfast California Avocado Parfait

During the ICCA/GCIA reception, hosted at the Peninsula Hotel on May 20, chain culinarians and menu development executives dined on California Verde Avocado Salsa (with corn seafood fritter and with empanadas), Roasted Pork Torta with Sliced California Avocado, Spinach and California Avocado Salad with Honey and Chai Vinaigrette, and Mushroom, Turkey, and Avocado Burger.

During their Chicago visit, Commission staff cemented existing relationships with current industry partners, confirming new and returning fresh California avocado menu items. In addition, CAC secured 29 new chain contacts at MEG and an additional 5 contacts at the ICCA/GCIA reception.

Chain marketing executives enjoyed the California Avocado Power Breakfast Parfait during the MEG conference morning break.

The SoCal Mini California Avocado Grilled Cheese demonstrated a unique California-style menu item at the MEG conference.

MEG attendee Mariah Brown, owner of Da Kitchen, samples the SoCal Mini California Avocado Grilled Cheese.

ICCA/GCIA attendees enjoyed a Seafood Fritter with California Verde Avocado Salsa.

Culinarians dined on Spinach Salad with California Avocados at the ICCA/GCIA reception.

To demonstrate the versatility of fresh California avocados, the Commission showcased a Pork Torta with California Avocados at the ICCA/GCIA reception in Chicago.

The Turkey and Mushroom Blended Burger with California Avocado was one of several California avocado centric dishes sampled by ICCA/GCIA reception attendees.

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