Commission Shares 2018 Season Expectations with Southern California Industry Leaders
On February 7, nearly 300 retailers and industry stakeholders gathered at the Sheraton Cerritos for the Fresh Produce and Floral Council (FPFC) Southern California Luncheon. The California Avocado Commission (CAC) was a key sponsor for the event, which allowed Commission staff to network with retail representatives from the southern portion of the state at the start of the California avocado season.
CAC Retail Marketing Director Connie Stukenberg shared expectations for the 2018 California avocado season during her luncheon presentation and discussed the Commission’s marketing program highlights. During the luncheon, CAC staff had the opportunity to meet with representatives from Albertsons Companies, Gelson’s Markets, Grocery Outlet, Ralphs and Stater Bros. Handlers from Calavo, Del Rey, Eco Farms, Giumarra, Henry Avocado and West Pak also were on hand to support the Commission.