Commission Partners with Food News Media on “What Matters Most for Your Post-pandemic Menu” Webinar
In an effort to support foodservice operators coping with the COVID-19 pandemic and to increase awareness of California avocados with a core group of industry members, the California Avocado Commission (CAC) pitched the idea of a webinar for foodservice professionals to Food News Media. As a result, 232 foodservice professionals (166 of whom were foodservice operators and 30 of whom were based in California) participated in the 60-minute “What Matters Most for Your Post-pandemic Menu” webinar on August 25.
A CAC representative introduced the webinar and thanked the operator panel members on behalf of the California Avocado Commission. The live webinar presentation was moderated by Sam Oches, Editorial Director of Food News Media, publishers of QSR and FSR. The panelists included:
- Leslie Silverglide, Co-founder and CEO, MIXT
- David Cox, Corporate Executive Chef and Vice President Food and Beverage, NORMS Restaurants
- Steve Schulze, President and CEO, Nekter Juice Bar
The California Avocado Commission logo and foodservice digital ad were displayed on the static webinar screen throughout the event, which was recorded and is archived for viewing by Food News Media for the next three months. The Commission also has an MP4 file of the webinar for its use. The webinar, which addressed foodservice operators’ concerns, helped strengthen the Commission’s relationships with foodservice operators who participated in the panel and increased awareness of the Commission as an industry leader for those who attended.
Prior to the event Food News Media promoted the webinar with two dedicated email blasts to a combined list of QSR and FSR magazine subscribers (a core target of the Commission), as well as one email blast dedicated to the Western U.S. As a result, 63,523 media impressions per send of the invitation were garnered, for a total of 127,046 media impressions.