Commission Maintains High Profile with Leading Foodservice Trade Editors
Foodservice editors representing some of the top trade publications in the nation joined the California Avocado Commission (CAC) and others at the 2018 International Foodservice Editorial Council (IFEC) Annual Conference in Raleigh, North Carolina from October 24 – 26. On hand at the event were editors representing Campus Dining Today, Catersource, Datassential, Flavor & The Menu, Food Management, Foodservice Director, Foodservice Equipment & Supplies, FSR, Hotel F&B, National Culinary Review, Nation’s Restaurant News, Produce News, Plate Magazine, QSR, Restaurant Business, Restaurant Development & Design, Restaurant Hospitality, School Nutrition, Sizzle and The Gold Medal Classroom.
The Commission’s foodservice team held a series of one-on-one meetings with 12 editors representing 14 foodservice publications to discuss how CAC could provide their publication with support and assets — such as recipes, photography and operator leads — to fit planned editorial placements in 2019. During the sessions, CAC foodservice team members spoke about the quality and freshness of California avocados, their unique terroir and how the fruit’s versatility make them an ideal ingredient in trendsetting menu applications.
CAC joined four other sponsors in hosting a relaxing networking event for 22 editors from 17 respected publications. In addition, the Commission supported IFEC’s scholarship program by providing a half-flat of fresh California avocados to the winner of the “Cream of the Crops” raffle that provides the winner with 12 months of fresh produce.
The Commission’s presence at events such as this helps raise awareness of the California avocado brand among trade influencers and leads to critical editorial placements that garner significant media impressions throughout the year.