Commission Launches 40-year Interactive Timeline

  • Mar 21, 2019

The California avocado industry has come a long way since 1978, when the California Avocado Commission was established. Back then, advertising was primarily print-based; today, the Commission can interact with California avocado fans in real time on a variety of digital and social media platforms. In 1978, consumers had one choice — American-grown avocados; today, avocados are imported to the U.S. from a variety of countries and make up the majority of the market share. And the Commission itself has evolved — expanding from a singular promotional mission to one that encompasses industry services, advocacy and production research.

To showcase the history of the Commission and the California avocado industry, CAC has launched an interactive 40-year timeline showcasing the rise of the Commission as a leader in the produce industry and California avocados as a premium product. Growers and members of the California avocado industry are encouraged to take a trip down memory lane and celebrate the Commission’s 40-year anniversary.

View CAC's 40-year Timeline
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