Commission Engages with Industry Leaders and the Next Generation at the FPFC Expo
More than 1,600 guests participated in the Fresh Produce and Floral Council (FPFC) Expo 2019 held July 15 – 16 in Anaheim, Calif. As a key sponsor of the event, the California Avocado Commission (CAC) was able to showcase fresh California avocados at the height of the season while sharing important information about the fruit.
The welcome reception for retail guests, sponsors and exhibitors took place at the Disneyland California Adventure® Park and was followed by a well-received visit to the World of Color in the Park. The following morning, attendees enjoyed a Keynote Breakfast, co-sponsored by CAC, while viewing a video about California avocado growers. While delivering his keynote address, NFL great Hines Ward commented on CAC Vice President Marketing Jan DeLyser’s avocado socks and noted repeatedly how much he loved avocados.
The Commission also sponsored PMA Career Pathways at the Expo where DeLyser and David Cruz, CAC Business Development Director, connected with the next generation of produce industry leaders by serving as program ambassadors to college students interested in the produce industry.
Throughout the Expo, the Commission met with key customers and handlers to discuss CAC’s marketing support, fruit availability at retail and updated crop numbers for August. Representatives from Albertsons/Vons/Pavilions, Bristol Farms, Gelson’s, Lazy Acres, Raley’s, Save Mart and Stater Bros. were in attendance.