Commission Connects with Key Retail Partners at Fourth Annual Organic Produce Summit
The California Avocado Commission (CAC) joined produce executives and retail grocery chain decision makers from across the country at the sold out Fourth Annual Organic Produce Summit held in Monterey, CA. on July 10th and 11th. The Commission participated at the event with its exhibit booth and a CAC-led panel discussion, thereby keeping California avocados top of mind with targeted retail partners.
Prior to the start of the expo, guests attended numerous education sessions, panels and keynote addresses. Jan DeLyser, CAC vice president marketing, moderated a Tackling Food Waste panel. Commission staff also met with retail partners at the CAC exhibit booth. Many of the retailers in the west mentioned the importance of having California avocados on display when available to satisfy their consumers’ preference and noted the challenges associated with this season’s pricing. That said, they noted the quality of the California fruit was evident and that customers continued to purchase California avocados throughout the season.
The summit provides the Commission with the opportunity to connect with the many retail partners who carry organic California avocados and discuss how CAC’s marketing support can help encourage sales of the fruit. Representatives from Albertsons, Bristol Farms, Costco Wholesale, Gelson’s Markets, Grocery Outlet, Harmons, Kroger, Mollie Stone’s, Pavilions, Raley’s, Safeway, Save Mart, Sprouts Farmers Markets, Vons and more were in attendance at the event.