Commission Connects with Industry Leaders in Chicago
The California Avocado Commission recently met with chain marketing decision makers and chain culinary and menu development executives at two events in Chicago, Illinois. The 2019 National Restaurant Association (NRA) Marketing Executives Group (MEG) Conference was held at the Fairmont Hotel, followed by the International Corporate Chef Association (ICCA)/Global Culinary Innovators Association (GCIA) NRA Reception hosted at the Peninsula Hotel.
Both of these events present the Commission with plentiful opportunities to expand its targeted base of chain contacts for future promotions, confirm returning and new fresh California avocado menu items with current promotion partners, and deepen existing relationships. CAC was the sole sponsor of the MEG conference Friday lunch that featured the hotel’s customized recipe California Avocado Tomato Salad with Roasted Brussels Sprouts, Garbanzo Beans and Avocado Cilantro Lime Vinaigrette. At the ICCA/GCIA reception, participants sampled Wisconsin Feta and California Avocado Grain Salad, Grapefruit and California Avocado Spicy Guacamole and California Avocado Sushi Rolls.
While attendees enjoyed a diverse selection of fresh California avocado menu items, CAC spoke with targeted contacts to propose and plan menu items and discussed the benefits and value of the fruit on foodservice menus. CAC secured 30 new contacts at MEG and an additional five contacts at the ICCA/GCIA event.