Commission Celebrates 40th Anniversary and Earns Marketing Award at PMA Fresh Summit

  • Nov 09, 2018

The Produce Marketing Association (PMA) Fresh Summit 2018 attracted more than 21,000 attendees from 60 nations, providing the California Avocado Commission (CAC) with the perfect opportunity to celebrate its 40th anniversary with retailers, handlers, growers, registered dietitians, educators and media members from around the globe. The event took place at the Orange County Convention Center in Orlando, Florida from October 18 – 20.

Commission staff met with leading industry representatives in a booth festooned with graphics showcasing CAC’s advertising, merchandising and nutrition milestones from the past 40 years. The graphics served as a popular selfie backdrop for attendees. Industry stakeholders flocked to the two-story booth to sample fresh California avocado recipes and speak with the members of CAC’s marketing team and retail marketing directors about the upcoming California avocado crop and customized marketing support programs.

The Commission also sponsored the Produce for Better Health (PBH) dietitian program. Visits by 19 retail dietitians to CAC’s booth were a key part of the PBH program. There they met with the CAC team and Bonnie Taub Dix, MA RDN, CDN and learned more about California avocado nutrition as part of her “Benefits of In-season Eating” presentation.

During the event Jan DeLyser, CAC vice president of marketing, was interviewed by a number of major produce and grocery publications. Jan and the CAC marketing team also were presented with their seventh consecutive Marketing Excellence Award by Produce Business magazine publisher Ken Whitacre.

CAC’s award-winning visibility at the event, coupled with its show-stopping 40th anniversary booth graphics, event sponsorship and personal interactions with industry stakeholders effectively showcased California avocados during the off season and raised awareness of the upcoming season’s opportunities.

The Produce Marketing Association (PMA) Fresh Summit 2018 attracted more than 21,000 attendees from 60 nations, providing the California Avocado Commission (CAC) with the perfect opportunity to celebrate its 40th anniversary with retailers, handlers, growers, registered dietitians, educators and media members from around the globe. The event took place at the Orange County Convention Center in Orlando, Florida from October 18 – 20.

Commission staff met with leading industry representatives in a booth festooned with graphics showcasing CAC’s advertising, merchandising and nutrition milestones from the past 40 years. The graphics served as a popular selfie backdrop for attendees. Industry stakeholders flocked to the two-story booth to sample fresh California avocado recipes and speak with the members of CAC’s marketing team and retail marketing directors about the upcoming California avocado crop and customized marketing support programs.

The Commission also sponsored the Produce for Better Health (PBH) dietitian program. Visits by 19 retail dietitians to CAC’s booth were a key part of the PBH program. There they met with the CAC team and Bonnie Taub Dix, MA RDN, CDN and learned more about California avocado nutrition as part of her “Benefits of In-season Eating” presentation.

During the event Jan DeLyser, CAC vice president of marketing, was interviewed by a number of major produce and grocery publications. Jan and the CAC marketing team also were presented with their seventh consecutive Marketing Excellence Award by Produce Business magazine publisher Ken Whitacre.

CAC’s award-winning visibility at the event, coupled with its show-stopping 40th anniversary booth graphics, event sponsorship and personal interactions with industry stakeholders effectively showcased California avocados during the off season and raised awareness of the upcoming season’s opportunities.

Shanan Cox of Sam’s Club met with CAC Vice President Marketing Jan DeLyser, Retail Marketing Director Dave Anderson and CAC Board Secretary Jessica Hunter.

Registered Dietitian Bonnie Taub Dix presented to retail registered dietitians in CAC’s booth.

The Commission’s PMA Fresh Summit 2018 booth team.

Share This Post: