Commission’s Summer Social Media Posts Top 6 Million Impressions

  • Sep 19, 2018

As California avocado fans enjoyed the sights and sounds of summer, the California Avocado Commission (CAC) engaged with them on its social media channels showcasing unique recipes, sharing entertaining nutritional and educational tidbits about the Golden State fruit and lauding the fruit’s freshness and versatility. To make it easy for fans to locate their favorite fruit, the Commission also featured its online store locator tool on its social media platforms.

From June through early August, the Commission’s Facebook, Twitter and Instagram channels engaged fans with stories about the unique locale of the homegrown fruit, its distinct seasonality, local California avocado-centric events and news, tips for summer entertaining and recipes suited to any summer occasion. As fans immersed themselves in the excitement of the World Cup, the Commission published social content tying California avocado recipes to World Cup celebrations. These World Cup-themed posts on Facebook, Twitter and Instagram garnered more than one million impressions.

In total, the Commission’s summer social media posts generated more than 6 million impressions, showcasing California avocado messaging with a broad base of targeted consumers. By engaging with its fans, the Commission can build brand loyalty that encourages consumers to seek out California avocados when they are grocery shopping.

The Commission celebrated the Summer Solstice with its Instagram fans by showcasing a favorite — fresh California avocado guacamole.

Fans on Twitter were encouraged to explore the Commission’s Summer Digital Soundtrack Cookbook, which paired California avocado recipes with iconic California music styles.

Sharing a variety of California avocado recipes related to a major pop culture event, such as the World Cup, encourages usage of the fruit.

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